Press Release Summary = Yamaha Motor Corporation has teamed with Fain & Tripp to develop its inaugural marketing campaign to generate brand loyalty and bring focus to Genuine Yamaha WaterCraft Accessories.
Press Release Body = ATLANTA, GA February 2, 2007 -Yamaha Motor Corporation is making strides to bring consumer focus to their Parts & Accessories division at the dealership level. With this new point of purchase campaign, entitled, "Are You True Blue?T" Yamaha hopes to capture the attention and sales of the consumer at the time of initial WaterCraft purchase. Many consumers make WaterCraft purchases at their local dealerships but travel elsewhere for essential accessories like personal flotation devices, tow ropes and neoprene apparel. Yamaha urges dealers to provide one stop shopping and gain add-on sales with their Genuine Parts & Accessories.
This inaugural campaign, which was developed in collaboration with Fain & Tripp, an advertising agency based in Atlanta, is intended to raise the visibility and credibility of Genuine Yamaha Accessories.
"Our main goal was to increase awareness at the dealer level for Yamaha Accessories," says Jason Berry, Accessories Coordinator, WaterCraft, Boats and Marine, Yamaha Motor Corp.
The graphic integration of the Yamaha signature blue color through an "Are You True Blue?" logo and a blue-toned graphic background creates a connection to Yamaha\'s well-known reputation for quality and performance. New owner checklists in the form of tags and table tents will aide customers in fully equipping themselves for maximum safety and fun on the water. The kit is rounded out with posters, banners and window-cling vinyl decals carrying the \"Are You True Blue?\" theme. The campaign asks the Yamaha boat or WaveRunnerŪ owner to think about accessory options and choose the brand that shares the same reputation for excellence, Genuine Yamaha Accessories.
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About Yamaha Motor Corporation USA Yamaha Motor Corporation USA, is headquartered in Kennesaw, Georgia. Yamaha WaterCraft Group Company is responsible for the marketing and distribution of Yamaha WaveRunner WaterCraft and Yamaha Sport Boats in the United States. Yamaha Motor Corporation, USA is a leading distributor of motorcycles, ATVs, snowmobiles, golf cars and marine products in the U.S. For more information, please visit www.yamaha-motor.com.
About Fain & Tripp Fain & Tripp is a full-service advertising agency located in Atlanta, Georgia. With an experienced group of marketing, media and creative professionals, the Fain & Tripp team is dedicated to providing superior client service, effective media placement and Ideas That Fly. For more information call (678) 985-4500 or visit www.faintripp.com.
Web Site = http://faintripp.com/press/yac_020107_release_1a.html
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